As the eye of the economic storm shifts focus from banks to retailers, many companies face collapse. In 2009, with consumer demand weaker than ever, how can retailers achieve growth?

Fortunately, there is a more sustainable route to grow sales: the internet. To maximise future growth opportunities, retailers are strongly advised to combine physical and virtual stores.
 
But it's no easy win: the 'one size fits all' model of internet retailing is no longer valid. Today's online retailers need to get closer to their customers, personalising the virtual shopping experience wherever possible. Is your site sensitive to the needs of different consumer groups?

Online success is much harder to achieve than it used to be. Today's consumers expect a personalised web experience - right down to the products they are presented with. So how can you tailor a customer's online shopping experience?

As the economic downturn prevails, Verdict Consulting - the UK's leading independent authority on retailing - points to the internet as a sustainable route to grow sales. Even in the current climate, the online channel continues to experience rapid growth: in the run up to Christmas, consumers turned to the internet with online sales up nearly 15 percent on a year ago.¹ more...

¹ Interactive Media in Retail Group (IMRG), 14 January 2009

The traditional mass market no longer exists. According to Verdict Consulting, the UK's leading independent authority on retailing, today's consumers increasingly expect a tailored shopping experience. Can your website adapt to the taste preferences of different consumer groups? more...