Communication and IntegrationVerdict Consulting investigates six key issues facing retailers today. Download the third and final report in the series below that explores Communication and Integration.
30 second snapshot
The internet as a sales channel has grown at a phenomenal rate. Accounting for just 0.1 percent of all retail spend in 1997, the online channel is now a multi-billion pound business.
But with rapid growth comes overcrowding. Today's online retailers cannot expect to just open a site and wait for customers; they need to stand out from the crowd. This means reaching out to, and communicating with, consumers. Are you engaging your customers?
The internet is a crowded place. With so many retailers vying for consumer attention, how you communicate with your customers is critical to your online success.
Do you know if your communications are good enough to differentiate you from the competition? more...
The UK's leading independent authority on retailing, Verdict Consulting claims that shouting the smartest, not the loudest, is what counts in online marketing. Messages need to be relevant to consumers and consistent across all sales channels. How smart are your communications?
The retail industry is evolving rapidly. To maximise future growth
opportunities, you need to offer consumers a credible multi-channel
approach; that is, one that combines both your physical and virtual
stores. To read more about how hybris is helping the retail industry
make the transition click here
