Today’s online retailer has to work much harder to differentiate themselves from the competition. According to Verdict Consulting, this is where good communication becomes critical.
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In February 2009, the Bank of England confirmed the nation’s greatest fear: the UK is in ‘deep recession’.1 As nervous shoppers continue to curb their spending, retailers are looking for a means by which to grow sales. But Verdict Consulting, the UK’s leading independent authority on retailing, maintains there are some bright spots; the internet is one of them.
Despite the economic downturn, the internet continues to experience rapid growth. But the by-product of such rapid growth is overcrowding. As a result, today’s online retailer has to work much harder to differentiate themselves from the competition.
According to Verdict Consulting, this is where good communication becomes critical. As an online retailer, you need to reach out to both your existing and potential customers. But if you’re thinking of sending out a mass mailing, think again; communicating for communication’s sake is not enough. Messages need to be relevant to your audience to engage their interest.
But that’s not all, warns Verdict Consulting; to succeed in the online environment, you need to ensure that your messages are consistent across all sales channels. The internet and other channels to market need to work together cohesively. This means looking at how your website and stores can support each other, and ensuring the internet operation – its systems and management – is fully integrated with other parts of the business.
Ultimately, the online and in-store retail channels need to come together to provide customers with a seamless shopping experience. Verdict Consulting argues that being able to offer customers a true multi-channel proposition, combining physical and virtual stores, is a critical component in maximising future growth opportunities.
Leading vendor of multi-channel commerce and communication software, hybris software is helping businesses to tackle the multi-channel challenge with an integrated solution that unites all applications for every output channel on a single platform. The result: trouble-free integration enabling companies to communicate and sell across multiple channels in a consistent and effective manner.
To find out more, please visit www.hybris.com
1. www.itn.co.uk, 11 February 2009
Despite the economic downturn, the internet continues to experience rapid growth. But the by-product of such rapid growth is overcrowding. As a result, today’s online retailer has to work much harder to differentiate themselves from the competition.
According to Verdict Consulting, this is where good communication becomes critical. As an online retailer, you need to reach out to both your existing and potential customers. But if you’re thinking of sending out a mass mailing, think again; communicating for communication’s sake is not enough. Messages need to be relevant to your audience to engage their interest.
But that’s not all, warns Verdict Consulting; to succeed in the online environment, you need to ensure that your messages are consistent across all sales channels. The internet and other channels to market need to work together cohesively. This means looking at how your website and stores can support each other, and ensuring the internet operation – its systems and management – is fully integrated with other parts of the business.
Ultimately, the online and in-store retail channels need to come together to provide customers with a seamless shopping experience. Verdict Consulting argues that being able to offer customers a true multi-channel proposition, combining physical and virtual stores, is a critical component in maximising future growth opportunities.
Leading vendor of multi-channel commerce and communication software, hybris software is helping businesses to tackle the multi-channel challenge with an integrated solution that unites all applications for every output channel on a single platform. The result: trouble-free integration enabling companies to communicate and sell across multiple channels in a consistent and effective manner.
To find out more, please visit www.hybris.com
1. www.itn.co.uk, 11 February 2009
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